Membership Luncheon with Rob O'Keefe, CEO of See Monterey

The Monterey County Business Council is delighted to announce our September luncheon special guest, Rob O'Keefe of See Monterey. Rob is an accomplished destination marketing leader, noted for his innovation, creativity and ability to successfully grow brands and evolve organizations. Above all, he is passionate about conceiving new ideas and leading teams to deliver uncommon success.

Rob brings more than 20 years of experience in marketing and strategy to his role as president and CEO of See Monterey, previously holding the position of chief marketing officer at the organization. In his time at See Monterey, he has led the rebranding of the destination, developed a first-of-its-kind sustainable tourism program called Sustainable Moments, and guided the expansion of See Monterey's Group Sales and International business development strategies.

Since stepping into his current role, Rob has led the organization and destination through the coronavirus pandemic, using crisis as an opportunity to form strong bonds with industry partners, the local community and stakeholders at the city, county and regional levels. His leadership helped to solidify the hospitality and tourism industry as an invaluable driver of the local economy. Rob led the development of See Monterey's first-ever Five-Year Strategic Marketing Roadmap to further guide the organization in the push for Monterey County’s economic recovery. As CalTravel’s Sustainability & Stewardship Committee Chair, Rob advises on sustainability efforts for organizations statewide, further reinforcing Monterey County’s ethos in responsible travel. 

Our Monthly Membership Luncheons are an annual tradition for the Monterey County Business Council, aiming to bring together local business owners, executives, elected officials, and community stakeholders. Our events provide a platform for networking, sharing ideas, and fostering partnerships to promote economic growth in Monterey County.

Learn more about Rob  here.
Lear more about See Monterey here.